Kim Chappell Graphic Design

Design Work Experience
Freelance Designer
October 2010—Rommel Hindocha, D.C., Peninsula Spine & Sports Rehabilitation
> Created a brochure for the clinic, matching the brand identity already in place
October 2010—Cheap Pete’s Frame Factory Outlet
> Redesigned “Pete,” the brand identity character, to create a more modern look
June 2010—Hobbs., Retail Store, Lawrence, KS
> T–shirt design for annual sidewalk sale

Graphic Designer
November 2005 – January 2010—NPFC, Inc. dba Frame-O-Rama & Cheap Pete’s Frame Factory Outlet
> Created advertising campaigns in collaboration with Director of Store Operations
> Designed promotional pieces, including flyers for both print and web for store customers
> Responsible for all in-house graphic design for both divisions
> Designed all marketing materials for store promotions
> Designed, monitored and analyzed email campaigns sent to customers - NPFC, Inc. had not used email marketing as an advertising tool before joining the staff, I created email campaigns for each big sales event and increased their contact list significantly
> Oversaw and created all designs for marketing collateral from concept, development and editing, through printing and production
> Responsible for all promotional advertising including in-store signage, flyers, setting up and photographing merchandise displays, direct mail and print publication ads
> Maintained and updated store websites using Dreamweaver

Freelance Designer
November 2009 – Jeffrey Chappell
> Created paperback cover for his first self published book

June 2006 – Jeffrey Chappell
> Conceived two thematic CD covers for original composition and jazz arrangement albums for piano

Technical Skills
> MacOS, Windows
> Adobe Creative Suite, Dreamweaver, Premiere
> Microsoft Office
> Google AdWords, Google Analytics, SEO
> Spanish

Education
> BFA Graphic Design
1999–2002 – University of the Pacific—Stockton, CA

Hobbies
> I enjoy making pop—up greeting cards and snowglobes, crocheting, photography and traveling.